Based on the statement, the complexity and unique of the airline industry, AirAsia need to come out with the greatest strategy to compete with their rival in the same industry. Furthermore, certain areas are dangerous to travel by land, especially on the Thai-Cambodia border, therefore travellers would like to travel across borders safely. Attaining economies of scale Economies of Scale may be effectively achieved by the organization if it go ahead with resource sharing and bulk purchasing strategies with its sister Airlines Air Asia X. This reflects a positive social analysis for the Aviation Industry in Asia. Thirdly, AirAsia is a brand name which is very well established in Asia Pacific. An organization like Air Asia Berhad may identify its inherent capabilities and strengths and try to bank upon them for formulating business strategies.

On the previous section, it more focused about the importance of strategic management for AirAsia Company and what is the current issue in AirAsia Company that was happening. The underpinning of strategic management hinge upon managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide. Implemented outsourcing in their business To make the lowest carrier in airplane industry, AirAsia also face with challenged to make a decision in terms of efficiency in their business how it will acquire the system. Seats are available at various prices in different points of time. Collectively, the population of Asian middle class will be reaching million by the end of But after several years later, the government allowed FireFly to operate from the old Subang Airport. How should AirAsia respond to the challenges posed by a new low-fare carriers enteringthe Asian marketplace and b low-fare strategies pursued by incumbent carriers?

The continuous government support and minimum migration restrictions are also a key strength that has supported the operational functioning of the brand.

Now Everybody Can Fly: AirAsia SWOT Analysis / SWOT Matrix

AirAsia now becoming the leading low cost carrier airline in the world and the achievement that AirAsia received to ascertain that AirAsia is one of the best airplane companies.

But, AirAsia needs to come out with the strategy that can make competitive position that the company performs different activities from rivals or acse similar activities in different ways to achieve their business successfully.


Maintaining the low pricing strategy and reducing the total travel time.

Another problem is that most budget airlines are subsidiaries of major airline carrier, therefore they have more financial backing and also more fleets of airplanes to cover more airports.

The ascendance of Air Asia. Other political decision that played stduy significant role in Air Asia performance is the open Airspace policy.

Airasia Strategic Management Report | Case Study Template

This may result in increased brand loyalty among the customers. The companies though the nature of these influences are inextricably linked to social, legal and political factors.

case study airasia swot

He seems to have also taken appropriate steps in seeking professional advice in the low-fare airline industry from Conor McCarthy of Ryanair and others. What is SWOT analysis?

It will provide Airasia Asia an opportunity to penetrate entry level market with a no-frill offering. The improvisation in this first hand interfaces with the consumer would result in enhance customer relationship management. Degree of Existing Competition.

case study airasia swot

There exists intense price competition between the existing Aviation industry players. The development of new urban centers and the increased demand for tourism in the Asian countries are airxsia to bring in airwsia business for Air Asia Berhad. Finally, AirAsia does not face theobstacles of bureaucracy, stagnant organizational culture, and lack of a cost-conscious,efficiency-oriented mentality, prevalent in the incumbent, government-controlled,expensive carriers.

Operation effectiveness and outstanding efficiency are the two main characteristics of low cost business including in Airsaia. Based on the Datuk Tony Fernandez said, AirAsia can be growing in the airline business if they can control their cost. The underpinning of strategic management hinge upon managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide.

From the view of managers in a company, the emphasis is on the word planning; ERP represents a comprehensive software approach to support decisions concurrent with planning and controlling the business[18].

Case Analysis: Air Asia Berhad– – My Assignment Help : Samples & Case Study Review Sample

Air itself was a spin off from a government run company HRB — Hicomm Berhad it was verge into liquidation when Tony Fernandez bought it and turnaround it into profit running sirasia. It has put additional competitive pressures on players such as Airasia Asia.


Furthermore, according to Dawna and Blaisethe most successful carriers came to awot their hub markets allowing them to exert greater control over pricing and capacity[7]. Because of this reason, AirAsia need to consider a strategic management as the important things in their company.

The following is the application of the strategic tool of SWOT Analysis for brand Air Asia Berhad- Strengths Brand Air Asia Berhad has managed to provide aviation services to the undeserved masses belonging to the middle income group segment. What risks might he have overlooked? How about receiving a customized one? Too many options available for the consumers in the Airline Industry have resulted in this change.

Case Analysis: Air Asia Berhad–126903

Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it. The firm in Now Everybody Can Fly: On this section, I will identify one by one the strength, weakness, opportunities and threats in AirAsia Company. The first is to identify and analyze the SWOT analysis, and than to solve the current issues with some strategies such as Maximized IT and implementing E-commerce in AirAsia business, Operation effectiveness and outstanding efficiency, and the last one is implemented outsourcing in the AirAsia business.

The achievement that AirAsia received in on the last awards and recognition is the best low cost airline in the world. AirAsia is one of the airplane companies, which is implementing E-commerce and maximized their information technology usage to make the efficiency and effectively in their company and make possible low cost carrier in their business.

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